Instead of whining about how things have changed, Bill Geist exhorts audiences to identify the trends behind those changes...and take advantage of them. Changes in the way consumers choose the products they crave, how experience is becoming a hotter commodity than possessions, the time poverty that drives us all...and more.

In Today's Trends, Bill suggests ways to capitalize on these and other changes in lifestyle to increase sales, appreciation, buzz and brand awareness. From traditional media to internet, from Customer Service to facility design, audiences will come away with ideas that they can begin to implement within the week, such as: