And, he doesn't do it by rattling off the obligatory statistics that people seem not to believe. Bill makes the case using compelling examples from around the world of what happens when tourism marketing is cut...and when it is tripled. What happens when a destination gets serious about building something cool...and when they simply rest on their laurels. And, he'll throw in some funny tales from the tourism world to keep from coming off as morbidly strident. Because Bill can't resist the opportunity to make his audience laugh.

If you're looking for a voice to incite your community, region, State or Province to embrace tourism as a way to build an economy and enhance quality of life, there are only a handful of speakers that can. Bill is one...and he would love to add his voice to your destination discussion.

Click here for more VIDEOS of Bill in action.