And, despite the usual charges of favoritism regarding which town gets the business, I don't know very many DMO professionals that would steer a client or a consumer to anything but the right choice for their particular needs. Some people may think that happens...but they don't know the mind of a DMO sales pro. They just don't think like that.



However, there seems to be a growing trend for suburban and/or regional partners to rattle sabers and split off into their own DMO in a Tourism version of Helen Reddy's "I Am Woman (Hear Me Roar)."



The way it normally goes down is that a metro or regional DMO has a budget of over a million dollars. One or two communities or counties start pitchin' a fit about not getting their "fair share"...when they've traditionally tossed $50,000 (or less) into the plate each year.



But, as hotel inventory has grown in these communities (and business has been good), the money available to be invested into Destination Marketing may be edging into six figure territory. And, for smaller town governments and hoteliers, that sounds like big money. Except, when administrative costs are applied, there is often precious little left for the serious business of destination marketing.



It would be so simple, as many of my friends facing these defections have confided, to just wish these egoists "good luck" and enjoy life without the constant whine that has been coming from those towns over the past few discontented years. After all, most won't have budgets big enough to do much more than feel good about themselves. And most won't be able to actually siphon any business away from the larger DMO. Hell, let 'em go.



But, that's not in the best interest of the consumer. And, if DMOs are dedicated to benefiting the destination and its residents, they'll know that the consumer is best served (and most able to impact the economy) with a consistent regional message that leaves community egos at the door.



Much as it pains that part of me that thinks thankless children shouldn't be coddled, I encourage those regional powerhouses experiencing defections to keep the door open so that, when these breakaway groups get over themselves, they'll still have a home.