An accomplished professional speaker on topics ranging from marketing to political advocacy, Bill Geist informs, incites and entertains audiences around the world. Perfect for CVB Annual events, State and Regional Tourism Conferences and Board or Member Workshops, Bill mixes his in-depth knowledge of the tourism industry with an engaging style that audiences continually rate as entertaining and informative.
Here are his most requested topics for the tourism and hospitality industries:
TODAY'S TRENDS ARE TOMORROW'S DOLLARS
Instead of whining about how things have changed, Bill Geist exhorts audiences to identify the trends behind those changes...and take advantage of them. Changes in the way consumers choose travel, what they crave in a destination experience, the time poverty that drives us all...and more. For every change, there is an emerging market opportunity. Seize the day...and the dollars!
THE SEVEN SECRETS OF SIGNATURE SERVICE
Succeeding in the new economy means providing a level of Customer Service that is light years from that which most consumers are accustomed. Bill Geist blows away the same ol' same old with ideas and examples of breakthrough customer service that are as much about marketing your unique strengths as providing an unforgettable experience…and placing your secret weapon (your staff) in a position where they can surprise the customer with a fabulous experience.
DEVELOPING DESTINATION LEADERSHIP
Everyday, in Boardrooms across the land, CVB Boards waffle between being asleep at the wheel and micro-managing staff. But, to paraphrase Duke Tomatoe, “it’s not their fault.” Based on his first book, Destination Leadership for Boards, Bill Geist urges Boards to become leaders in their own communities, championing break-through infrastructure development as well as increasing organizational influence. Bill offers easy to adopt tactics that will turn your Board from laisez faire to leadership caliber within the year.
THE DISINTERMEDIATED DMO
In an era of tightening governmental budgets and a world in which the consumer has as much of a voice as the media that once told us what to think and want, the traditional Destination Marketing Organization is on the verge of extinction. However, destinations and consumers need DMOs more today than ever before. In this sometimes unsettling glimpse into the future, Bill Geist suggests how smart destination professionals will remain relevant in the face of the challenge of disintermediation.
HARNESSING THE POWER OF WEB 2.0
If your internet site is a collection of listings, you're forfeting millions of dollars of spending. Today's "Web 2.0" sites are all about compelling imagery, slick search and itinerary tools, video, audio, blogs, user content and developing customer relationships. Oh, yes...and the best sites make the experience easy. With a non-techno-babble approach, Bill Geist showcases the sites that "get it" (and those that don't) in an entertaining, enthusiastic style than even those struggling with their first internet sites will understand.
GETTING TO "YES" IN A "NO" TOWN
Madison, Wisconsin, was once known as the "town that couldn't put two bricks together." It took over 50 years to build one of Frank Lloyd Wright's most visionary creations. And, when it came to a public vote in 1992, Bill Geist was at the epicenter of the fight to build the Monona Terrace Convention Center...a public conflict that would reshape Madison's future forever. Geist chronicles the hard-fought referendum battle and the keys to victory...keys that every community can utilize to realize its destiny.