You need an outside eye to review and analyze your existing marketing plan. You want someone who “gets it” to meet with staff and help light a fire to ideate new concepts and strategies for next year’s campaigns. You need to talk to Zeitgeist Consulting.
Many of us that have experience in managing DMOs started out in Marketing. So did Zeitgeist’s Bill Geist. And, underneath it all…that’s really who he still is. A Marketer. And, as he monitors consumer trends and what the competition is doing, he’s in a perfect position to compare your marketing to the marketplace…and suggest potential enhancements. He’s also able to encourage staff to, as Rafiki said to young Simba, “look haaarder” at their existing campaigns and develop even more compelling messaging and vehicles.
Especially as Social Media and Web 2.0 strategies have changed everything in the marketing of destinations, enlisting the assistance of a firm that Tweets, Blogs and Facebooks makes serious sense. We're not just consultants that will advise you to try these tactics...we use them virtually everyday ourselves (and our business has never been better).
From Marketing Reviews to Staff Marketing Retreats, call or e Zeitgeist’s High Priestess of Client Relations Terri White to discuss your needs and our experience in this field…and to schedule a phoner with ol’ Rafiki.