Our friend Herb Malone (CEO of the Alabama Gulf Coast CVB) once said of the term DMO: “We are more than Destination Marketing Organizations. And calling ourselves Destination Management Organizations is presumptuous. What we really should aspire to be are Destination Leadership Organizations.”
We couldn’t agree more…which is why we now offer Destination Leadership Workshops for DMO and CVB Boards of Directors. Based on the book Destination Leadership for Boards, author (and Zeitgeist Chief Instigator) Bill Geist leads CVB Boards through rapid-fire, half-day workshops to help redefine tomorrow's governance models for DMOs.
From a fresh perspective on Board design and the nomination process to developing an understanding of the difference between the roles of Boards and Staff, Bill mixes compelling concepts from governance experts like John Carver and Doug Eadie with the political realities of today's Destination Marketing Organizations.
The first half of the workshop lays the groundwork for a wide open discussion of opportunities for Board enhancements during the second half. As no two DMOs are the same, there is no "one way" to approach CVB governance. Thus, we'll weigh the possibilities, opportunities and current political realities to develop guidelines and suggestions for Board consideration and approval. And, Bill follows up every session with a report full of recommendations so that nothing slips through the cracks.
Click Here to Read a free Excerpt from Destination Leadership for Boards
Click Here to learn about Destination Leadership Workshops
Click Here to BUY Destination Leadership for Boards