What next? Many Boards and Destination Leaders ask that question. What does this destination need to compete in the coming years. And, for many, their view is clouded by their history and familiarity within the community.
While on assignment in one community, we mentioned to the CVB Board that they had a signage problem at the airport. Specifically, we told them that there wasn’t a sign at the airport exit directing visitors to downtown. They told our reviewer he was crazy. Of course there was a sign at the exit, they said. And, of course, they assumed there was.
But, they never noticed that there wasn’t because (unlike a visitor) they never needed to be told to turn left at the gate. They just did.
That’s just an example of the eyes that we bring to a destination. Our review team can assess facets of a community that locals would never see…and, thus, offer compelling suggestions for infrastructure and visitor services development. Sometimes it's a radically new idea. More often, it's third-party validation of an idea that has been floating through the destination for a while.
And, we're not just "yes men" (and women). If we believe that the development idea that has been floating around won't produce the ROI necessary for the resources that will need to be marshaled, we say so.
Call or e-mail Terri to discuss your specific needs…and how Zeitgeist can help bring a visitors’ perspective to your destination planning.