In virtually every destination, taxes on lodging establishments create the availability of funds to power the promotion and development of the tourism industry. In some instances, it's a food and beverage or entertainment tax. In others, a resort tax. Whatever it is and whatever it's called, it's probably under attack (or, at the least, scrutiny) by public officials faced with the dilemma of finding ways to pay for governmental services without raising property or sales taxes. And, in this economy, it's only gotten worse.
Through his intimate involvement in passing tourism legislation in two states, Bill Geist has researched room tax utilization and funding models across the country. Armed with the information of how your competitors are funded, Zeitgeist can be a resource in your conversations and battles with those that would redirect room taxes to non-tourism purposes. If your present enabling legislation is weak (or nonexistent), we can work with you to create better and more concrete funding mechanisms.
He'll also strongly encourage you to look at alternative revenue streams to increase your marketing budget and reduce your reliance on such an unstable funding source. And, he's researched several models from around the country that he'll suggest for your consideration.
To discuss ways that Bill can assist with your discussions on diversifying your funding base, call or e-mail Terri White, our High Priestess of Client Relations.